Vault by Vans has partnered with Kith to launch the new “Love Thy Community” initiative, creating a floral-printed Slip-On and special T-shirt in collaboration with Brooklyn Blooms.
Brooklyn Blooms is the first of six minority-owned businesses to be featured in the “Love Thy Community” initiative by Vault by Vans and Kith. Kith’s 10th-anniversary celebrations in 2021 inspired “Love Thy Community”: Ronnie Fieg launched a KITH Community initiative to support local minority-owned businesses by highlighting their wares and stories on Kith’s platform. Shortly thereafter, Vans, who had begun their own small business-focused Foot the Bill initiative in 2020, approached Kith to elevate the Kith Community programme, resulting in the “Love Thy Community” partnership.
The Vans Slip-On by Brooklyn Blooms is adorned with a custom graphic that is dotted with vibrant flowers. Heels with embroidered “BK” and “STL” hits pay homage to Brooklyn Blooms’ home borough and shop logo, as well as LaParis’ hometown of St. Louis. Additional details include the shop’s slogan “Creating Beautiful Things Out of Beautiful Things” on the sidewall and a custom-printed insole graphic. The T-shirt from the capsule collection features a co-branded hit on the front left chest and a large text graphic on the back.
Look for the Brooklyn Blooms x Kith x Vault By Vans Slip-On “Love Thy Community” to release on August 6th at the Brooklyn Blooms store and Brooklyblooms.com. The other five “Love Thy Community” projects will be rolled out in the coming months.
Brooklyn Blooms x Kith x Vault By Vans Slip-On
Release Date: August 6, 2022
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